Neuro – Marketing
95% of all decisions are controlled subconsciously
60% of all stimulations reach the brain via visual systems
40% of the marketing budgets are not meaningful
The VIQ Visual Questionnaire tests the perceptual preference of your target groups visually and uniquely in strategic brand consulting. Why take measurements directly at the customer about visual stimuli?
The human is clearly an “eye animal” in species comparison.
The architecture of the brain relies heavily on image processing structures, and hence the term “think in images”. The flood of information is processed by special filters. Efficient motivation of people should be addressed by their subconscious personality traits. With the VIQ you analyze and understand these personal filters, which also show the individual consumption behavior. Extensive comparative studies with other test methods are available. The VIQ shows up to 3 times more diversity in consumer behavior than classic questionnaires.
The level of conscious influence on the test result by the participant is reduced by the visual procedure, in particular, fewer conclusions on social desirability are allowed.